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2005 BOOKS AND THE CONSUMER CONFERENCE
BML’s annual Conference was held on Tuesday 8 March, and reported the latest figures from the Books and the Consumer survey to provide an overview of the 2004 consumer book market for both adults and children. It revealed the key trends in sources used, the growth or decline of genres and formats and the extent of discounting as well as taking an in-depth look at the consumers who make up the book market.
As in previous years, there were also contributions from key book trade figures which this year again focused on the hot topic of how to expand the book market. Subjects included targeting emergent readers, the diverse consumer and the C2D market. A range of speakers presented their thoughts on strategies for growing the book market, followed by an audience debate. Chaired by Jo Howard, Chair of World Book Day 2005, speakers included Gail Rebuck of Random House, Helen Fraser of Penguin and Jo Henry of BML.
A Summary Report is available for £250 from bml@bookmarketing.co.uk
(£100 for Conference delegates; £150 for book trade)
EXPANDING THE MARKET - FINAL REPORT
The Expanding the Market report is now available and can be downloaded from this site by clicking the ‘Expanding the Market’ button on the left hand side of the screen.
If you would like a printed version of the report, please email jo@bookmarketing.co.uk for further details.
WORLD BOOK DAY
A recent BML survey commissioned by World Book Day into what influences reading choice found that a word of mouth recommendation by friends, family and colleagues was the most powerful factor influencing choice. 26% of those surveyed said that the last book they read was on the basis of a personal recommendation, while among the under 35s almost a third said that this was the most important factor. Author loyalty was also a very significant factor in reading choice, with a quarter of people choosing writers they know.
When asked to recommend a book for Tony Blair, 34% of respondents chose (from a pre-selected list) How to Win Friends and Influence People by Dale Carnegie. While for Gordon Brown around a quarter of people chose If I Was Boss by Kes Gray and a further quarter chose Conflicts of Loyalty by Geoffrey Howe. When asked to recommend a read for George W. Bush to improve his standing in the UK, one in four people chose Basic Facts about the United Nations.
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